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Transunion credit fitness app
Imagining how treating ones’ credit score like physical fitness could help users improve their finances and their lives. Concept won third place at the Transunion 24 hour Hackathon.
role
Full design, from UX thinking to UI visuals, marketing strategy and presenter
timeframe
24 hours
teammates
Cross functional team of 6 including Marketers, Engineers, Brand Designers
problem
Create an app that makes it easier for young people to become educated on their credit score. Also, to come up with a convenient way for them to track and improve their score.
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25% of Millennials don't know what a credit score is
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"Not surprisingly, young and inexperienced borrowers have the lowest credit scores, on average – but they're improving."
research
persona
research
findings
Looking to Zach as our inspiration, we knew we needed to put a heavy focus on education.
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The app needs to be easy to use and have similar elements to progress based apps like Nike Run Club.
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Needs to be goal based, what will keep the user coming back? Especially when that user is a young adult who is not interested in their credit score.
Desired features
Visualized goal you can work towards
Budgeting feature
Accountability feature to keep you coming back
design
sketching and feature prioritzation
prototype
onboarding
Get new users signed up so they can start their journey to a better credit score and more education!
prototype
set goals
Keeping the user motivated and focused on their goal! Visualizing their credit health and diving deeper into how the score came to be.
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prototype
budgeting
The user can set up reminders to pay off certain purchases and track their spending. By setting reminders and making payments their scores can go up and they can be more aware of their habits.
prototype
a force for good
The graph tracks the user's progress for the month. When the user completes achievements they will receive badges. Keeping them motivated and recognized! Below is the referral program, when a new user is gained from the code, TransUnion will donate $5 to the selected charity of that quarter.
2nd place! Thanks team
Blake Henson, Sydney Clark, Anshula Singh, Rose Chang, Jenna Nutly, Allie Nishimi